Overview
TotalEnergies is a global integrated energy company that produces and markets various energy sources, including oil, biofuels, natural gas, green gases, renewables, and electricity.
The H2 Magallanes Project, developed by TotalEnergies H2 in San Gregorio, Magallanes, is the largest green hydrogen project in Chile and the Americas, and the tenth largest globally.
As a UI designer, I crafted an engaging and functional landing page interface, prioritizing a smooth, responsive user experience. I focused on optimizing the layout, key components, and brand alignment, ensuring mobile-friendly design throughout.
Problem Statement
TotalEnergiesH2 needed to engage the San Gregorio community by effectively communicating the objectives, phases, and benefits of the developing H2 Magallanes project in a clear and accessible manner.
Solution
I designed a user-friendly landing page that provides clear and accessible information about the H2 Magallanes project, aimed at engaging the San Gregorio community.
Challenge
Stakeholders identified the need to improve community engagement by effectively communicating key project details to the local audience.
Solution
I designed a News Page and Detail News Page to enhance user interaction and engagement.
Implemented filters to simplify the process of finding relevant information.
Added social media sharing buttons to encourage users to share and interact with the content.
Impact
The website features a simple, intuitive navigation system that lets users move smoothly between sections, creating an enjoyable user experience.
Benefits
Interaction rate increased to 45%
Bounce rate decreased to 30%